Introducing the most luxurious formula yet — an all day moisturizer formulated with retinol, hyaluronic acid and vegan oat milk. 

The Theory is young. It’s new. It’s an iced London fog latte, California vegan style. It’s organic oat milk. It’s a skin latte of love. It’s the retinol. What’s your theory of youth? It’s the way we love, laugh, cry. It’s the first snow. Your first love. Your first wrinkle — don’t be shy, let her live. But let’s maybe ask her to calm it down. Youth is free. You can’t take mine, go get your own. It’s inside you. Steal it. Youth is a mindset. Feel what’s real. That’s the theory. 

ETHICS:

No testing on animals.

The Theory’s packaging is fully recyclable and made from reused glass.

The Theory Retinol Moisturizer is vegan. 

The packaging is printed with vegan ink.

Prime skin with Glacier Water Thermal Spray for ultimate moisture retention. Place a small amount on fingertips and massage The Theory into the skin using an upward-and-out motion. Apply all over face and neck in the morning and at night. Use religiously.

Aqua, Organic Aloe Vera, Organic Sunflower Oil, Palm Oil, Pentylene Glycol, Phospholipids, Retinol, Potassium Phosphate, Vitamin E, Hyaluronic Acid, Glyceryl Stearate,Stearic Acid, Kosher Vegetable Glycerin, Organic Jojoba Oil, Wildcrafted Green Tea, Shea Butter, Avena Sativa, Panthenol (Vitamin B5), Phenoxyethanol, Ethylhexylglycerin, Xanthan Gum, Citric Acid, Lavender Fragrance

Shipping Informations:

Deliveries to Malta & Gozo:

For customers opting for delivery, please note that your package will reach you within 1-3 business days. Here are the delivery charges:

- Orders under 50 euros: €5 per delivery.
- Deliveries to Gozo: €10 per delivery.

International Deliveries

For international orders, the standard rate is €50 per order, and your shipment will leave our warehouse within 1-3 business days. You'll receive a tracking number via email once your order is dispatched.

Please be aware that we do not operate on a DDP (Delivery Duty Paid) basis. This means that import taxes and duties won't be included in the final purchase price. You'll be charged according to your country’s customs, taxes, and duties regulations.